CAT Footwear brand development and launch

What it is:

Challenged by CAT Footwear to name and launch their innovative new line of work boots, we stepped up with the 'Groundforce 4' concept. This name encapsulates the essence of the boots, highlighting the combination of four cutting-edge technologies that make them lighter, more flexible, comfortable, and waterproof. Our campaign positioned these boots as more than just protective gear; they're a daily ally against harsh conditions, reducing fatigue after long work hours. We crafted a narrative that these aren’t just work boots; they’re boots that work hard for you. Our creative approach not only defined the product's unique selling points but also resonated with the hardworking individuals who rely on CAT's durability and innovation.

What it entailed:
  • Concept development
  • Branding
  • Naming
  • Point of sale design
  • OOH Advertising