DIGILOCK REBRAND

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Digilock, the electronic and smart lock industry leader, has been at it for 40+ years. Year after year, they continue to innovate and they thought it was time that their look and positioning reflect their leadership. Our collective goal… add some humanity to an otherwise sterile, tech-centric industry.

digilock.com

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THE QUESTION

A manufacturer will often lean on the function of their products in delivering a brand promise. But what if Digilock wanted to transcend technology? What if we wanted to inject a more human element into that message? What happens when we not only talk about the products, but those seemingly intangible, emotional benefits they provide our customers and those they serve?

The broader one’s understanding of the human experience, the better design we will have.

– Steve Jobs

“Safe and Sound”

is an emotional approach designed to integrate

the human condition

into the ultimate promise of Digilock’s products.

It’s a deeper, more

personal

sense of security.

It’s the nostalgic reminder of a parent’s voice giving

them the assurance of safety and

peace of mind

And ultimately, “Safe and Sound”

validates

their decision to

trust

their business to Digilock – the global leader in personal storage security.

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Safe and Sound

At Digilock, we’re leading the way for the innovation, design and manufacture of personal security solutions. With best-in-class materials and service that’s second to none, we give our customers and those they serve, the peace of mind that their most important items are secure. A partnership with Digilock isn’t just about providing security solutions. It’s about making you secure, safe and sound that Digilock has you and your business covered.

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