Far Out West Brand development
What it is:
Not just another music festival, Far Out West is the most fun you can have with your boots on. It’s an outer space meets outlaw country music themed concert fest fueled by booze, tattoos, axe throwing and more. We were tasked with developing the brand and all the marketing efforts behind it. Needless to say, this was fun for all.
What it entailed:
- Branding
- Super strange social content
- Poster and album art
- Illustration
What it is:
As part of the social media driven platform, Lexus Creates, we were tasked with developing content around the culinary industry. With access to a global line-up of chef partners as brand ambassadors, we not only put together Lexus’ first two digital cookbook with a record number of downloads and relevant social content, but we shared the chef’s perspectives on the industry, their dishes and life in general. With these 2 volumes, we shared the humanity behind each dish.
What it entailed:
- Concept Development
- Full-scale video production
- Cookbook writing / design
- Talent wrangling
