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HIPPOS: SUNDRO BRANDING
We started this project with a simple thought – cannabis packaging doesn’t have to look like a Cheech & Chong movie. No offense to the great, Cheech Marin and Tommy Chong, but we wanted to lift the category with an identity and packaging that reflected the premium, poppy, fun vibes that Sundro wanted to give off. A mix of clean design with hints of pop art give this brand eyeballs where it counts – dispensary shelves.
