LEXUS CULINARY PERSPECTIVES VOL. 1
As part of the social media driven platform, Lexus Creates, we were tasked with developing content around the culinary industry. With access to a global line-up of chef partners as brand ambassadors, we not only put together Lexus’ first digital cookbook with a record number of downloads and relevant social content, but we shared the chefs’ perspectives on the industry, their dishes and life in general. We showed the humanity behind each dish.