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HOME / WORK / LEXUS CULINARY PERSPECTIVES VOL. 1

 

LEXUS CULINARY PERSPECTIVES VOL. 1

 

As part of the social media driven platform, Lexus Creates, we were tasked with developing content around the culinary industry. With access to a global line-up of chef partners as brand ambassadors, we not only put together Lexus’ first digital cookbook with a record number of downloads and relevant social content, but we shared the chefs’ perspectives on the industry, their dishes and life in general. We showed the humanity behind each dish.

HOME / WORK / LEXUS CULINARY PERSPECTIVES VOL. 1