What it is:
Lexus has consistently showcased innovative designs at Design Miami,
highlighting their commitment to creative excellence. A notable display,
designed by architect Germane Barnes in partnership with the University
of Miami, featured a striking suspended LED sculpture, inspired by the
Lexus LF-Z Concept. Tasked with bringing this artistic vision to a wider
audience, we crafted a teaser and reveal video for Lexus's social channels.
Collaborating with @strack, we emphasized the seamless blend of human i
ngenuity and technological sophistication. Our narrative focused on the
harmony of man and machine, set against an electrified virtual backdrop,
encapsulating both the order and the wonder inherent in this dynamic
interplay. Order in the chaos. Magic in the science.
What it entailed:
- Concept Development
- CG Animation