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LEXUS DESIGN MIAMI

Lexus has been the official vehicle sponsor of Design Miami for several years running. They take significant pride in their display at the event and 2021 was no exception. Designed by architect, Germane Barnes, in partnership with the University of Miami, this year’s display was a suspended LED sculpture inspired by the Lexus LF-Z Concept. Lexus asked us to bring Germane’s vision to life in the form of a teaser and reveal video for their social channels. We partnered with @STRACK to deliver on key messaging by weaving together the connection between man and machine in an electrified 3D environment. Order in the chaos. Magic in the science.