Lexus IS: Memories brand story

What it is:

When Lexus unveiled the new IS, they chose us to craft a lifestyle piece that not only highlighted the car's latest features but also captivated the audience with a compelling narrative. Our creative concept was simple yet profound: the car as a steadfast companion in a couple's love story. We portrayed the Lexus IS as a consistent presence, interwoven through a tapestry of memorable moments, always there, always part of creating new, cherished memories. This approach allowed us to beautifully fuse the car’s innovation with the emotive power of human connection.

What it entailed:
  • Concept development
  • Full-scale video production
  • Social teasers