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LEXUS LS OMOTENASH
Omotenashi means anticipating and addressing needs before they arise. It is empathy in action: it is about an unsurpassed commitment and attention to your guests’ needs, a desire to ensure they enjoy an experience like no other. It is equally applicable in service as it is in design and, therefore, is fundamental to Lexus’ ability to create truly amazing experiences — whether that is at the dealership, in the vehicle, on their website or somewhere else.