Nue Vodka – What’s Nue?

What it is:

“What’s new?” is the quintessential conversation starter. “What’s Nue” is arguably the most fantastically, on-the-nose awareness campaign headline… This campaign poses that question and answers it in the same breath.

What’s Nue? An award-winning, Texas vodka 7X distilled for a clean, premium taste. That’s what’s Nue…

What it entailed:
  • Digital advertising
  • Website integration
  • Retail point of sale initiatives
  • Social media marketing
  • Out-of-home advertising
  • Branded truck wraps
  • Merchandise and swag
  • Sales tools
  • 3D image renders