Nue Vodka – What’s Nue?

What it is:

“What’s new?” is the quintessential conversation starter. “What’s Nue” is arguably the most fantastically, on-the-nose awareness campaign headline… This campaign poses that question and answers it in the same breath.

What’s Nue? An award-winning, Texas vodka 7X distilled for a clean, premium taste. That’s what’s Nue…

What it entailed:

• Digital advertising
• Website integration
• Retail point of sale initiatives
• Social media marketing
• Out-of-home advertising
• Branded truck wraps
• Merchandise and swag
• Sales tools
• 3D image renders