The Other 49 Brand development and launch

What it is:

When we were tasked with developing The Other 49, we rolled up our sleeves and got to work, crafting not just a bourbon brand, but a story in every bottle. The Other 49 isn't just a name; it's a nod to the magic that happens beyond the 51% corn law of bourbon. We leaned into this concept, creating a brand identity that whispers of tradition yet speaks boldly in a modern tongue.

Our approach was like blending a fine bourbon itself—meticulous, thoughtful, with a hint of daring. We designed the packaging to be as distinctive as the liquid it cradles, ensuring it catches the eye like the first sip catches your palate. The website? More than a digital space, it's a virtual tasting room where curiosity meets knowledge.

What it entailed:
  • Concept Development
  • Naming and positioning
  • Packaging design
  • Website design and development
  • 3D image renders