TIESTA TEA BRANDING
Tiesta Tea is a great story – two life-long buddies discovered their love for loose tea while studying abroad and decided to bring the concept home. They had a fantastic product and a package that stood out on the shelf. What they didn’t have was a marketing plan. That’s where we came in. After a few months of significant brand planning, concept ideation and calendar building, Tiesta had a brand book and a campaign designed to let them play along side some of the bigger brands hogging shelf-space in the category.