Lexus – Adidas – Marvel / Black Panther Partnership
What it is:
In an inspiring collaboration, our agency highlighted the partnership between Lexus, Marvel's Black Panther, and Adidas S.E.E.D, focusing on design, technology, and inclusion. The project's centerpiece was a Black Panther-inspired Lexus RX F-Sport, designed by Adidas S.E.E.D students, empowering young BIPOC women in design. Unveiled at the "Black Panther: Wakanda Forever" premiere, the vehicle symbolized a fusion of cinematic and automotive innovation. Our documentary captured this journey, from Brooklyn's Adidas Creators Farm to an LA fabricator, showcasing the transformative power of collaborative creativity and inclusive design in shaping a forward-thinking future.
What it entailed:
- Concept Development
- Full-scale video production
- Social content for days
What it is:
As part of the social media driven platform, Lexus Creates, we were tasked with developing content around the culinary industry. With access to a global line-up of chef partners as brand ambassadors, we not only put together Lexus’ first two digital cookbook with a record number of downloads and relevant social content, but we shared the chef’s perspectives on the industry, their dishes and life in general. With these 2 volumes, we shared the humanity behind each dish.
What it entailed:
- Concept Development
- Full-scale video production
- Cookbook writing / design
- Talent wrangling
