Breakthru Beverage – IST phishing protection campaign

What it is:

For Cyber Security Month at Breakthru Beverage, our agency infused a heroic flair into cybersecurity awareness. We envisioned the Information Security Team as superheroes in a comic book-themed campaign, transforming the crucial topic of cybersecurity into an engaging, visually captivating narrative. This approach not only made the material more accessible but also celebrated the team as guardians in the digital realm. From eye-catching email blasts to vivid office posters, every piece of creative work underscored the heroism in everyday cybersecurity vigilance. This thematic and timely campaign significantly boosted employee engagement and reporting, reinforcing a culture of proactive cyber defense during a key awareness month.

What it entailed:
  • Concept development
  • Branding
  • Website design and development
  • Poster art
  • Illustration