Lexus Culinary Perspectives Cookbook Vol. 1 & 2
What it is:
As part of the social media driven platform, Lexus Creates, we were tasked with developing content around the culinary industry. With access to a global line-up of chef partners as brand ambassadors, we not only put together Lexus’ first two digital cookbook with a record number of downloads and relevant social content, but we shared the chef’s perspectives on the industry, their dishes and life in general. With these 2 volumes, we shared the humanity behind each dish.
What it entailed:
- Concept Development
- Full-scale video production
- Cookbook writing / design
- Talent wrangling
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