Lexus Culinary Perspectives Cookbook Vol. 1 & 2

What it is:

As part of the social media driven platform, Lexus Creates, we were tasked with developing content around the culinary industry. With access to a global line-up of chef partners as brand ambassadors, we not only put together Lexus’ first two digital cookbook with a record number of downloads and relevant social content, but we shared the chef’s perspectives on the industry, their dishes and life in general. With these 2 volumes, we shared the humanity behind each dish.

What it entailed:
  • Concept Development
  • Full-scale video production
  • Cookbook writing / design
  • Talent wrangling