Lexus ES global reveal Shanghai Auto Show

What it is:

Faced with the exciting task of introducing the new Lexus ES at the Shanghai Auto Show, we encountered a unique challenge: the car itself was out of reach. Undeterred, we set out on a three-day shoot in Phoenix and Sedona, utilizing the previous Lexus ES model as our stand-in. Our creative solution? Collaborating with our talented VFX partners, we skillfully integrated all the new features using cutting-edge CG in post-production. The result was not just a seamless showcase of the new ES but a testament to innovation under pressure. We were thrilled with the final piece, and more importantly, so was Lexus.

What it entailed:
  • Concept development
  • Full-scale video production
  • CG Production
  • Shanghai Auto Show reveal
  • Social teasers