What it is:
Faced with the exciting task of introducing the new Lexus ES at the
Shanghai Auto Show, we encountered a unique challenge: the car itself
was out of reach. Undeterred, we set out on a three-day shoot in Phoenix
and Sedona, utilizing the previous Lexus ES model as our stand-in.
Our creative solution? Collaborating with our talented VFX partners,
we skillfully integrated all the new features using cutting-edge CG in
post-production. The result was not just a seamless showcase of the new
ES but a testament to innovation under pressure. We were thrilled with
the final piece, and more importantly, so was Lexus.
What it entailed:
- Concept development
- Full-scale video production
- CG Production
- Shanghai Auto Show reveal
- Social teasers