Lexus LY 650 brand development and launch

What it is:

The launch of the Lexus LY 650 marked a remarkable foray into the world of luxury yachting for Lexus. Over 1.5 years, we built anticipation for this majestic yacht, which seamlessly translates Lexus' automotive luxury to the high seas. Stretching an impressive sixty-five feet, the LY 650 embodies opulence and agility. Crafted by the skilled artisans at Marquis Yachts and influenced by Lexus' hallmark design and craftsmanship, this yacht stands as a floating masterpiece. It represents the pinnacle of Lexus' commitment to excellence, mirroring the refinement and performance synonymous with its automobiles. The Lexus LY 650 isn't just a yacht; it's Lexus redefining luxury beyond the road.

What it entailed:
  • Concept development
  • Full-scale video production
  • Branding
  • Website design and development
  • Print and digital advertising
  • Boat show environmental design
  • 3D Boat renders
  • 3D image renders